BRENNO MENEZES
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Growth Marketer · Performance Strategist

I build data-driven growth engines and AI automated workflows for DTC and B2B brands.

Bridging the gap between Performance Marketing, Revenue Operations, and Data Engineering to scale budgets profitably.

Trusted by industry leaders in premium fashion, B2B SaaS, and global e-commerce

View My WorkLet's Talk Pipeline

I've worked with the most relevant agencies in Brazil: and now I'm looking for more.

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$1M+
Monthly ad spend managed
8 yrs
Performance & RevOps
40+
Brands scaled
3.4×
Avg. ROAS improvement

The Architecture

Three disciplines, one revenue machine.

Advanced Media Buying & DTC Growth

Scaling Meta, Google, and LinkedIn budgets profitably with structured account architecture, MMM-informed allocation, and incrementality testing.

MetaGoogleLinkedInMMM

Data Engineering & Tracking

Server-side tracking, CAPI, GA4, and HubSpot pipelines. Clean event taxonomies that survive iOS, ad blockers, and the cookie sunset.

Server-sideCAPIHubSpotGA4

AI & Automation Workflows

n8n pipelines and LLM-driven creative testing systems that turn raw data into briefs, briefs into assets, and assets into compounding learnings.

n8nLLMRAGWorkflows

The Results

Case studies - built, shipped, measured.

Revenue · H1 2026

R$ 2,41M ▲ 45× ROI

Paula Raia
362k
Jan
398k
Feb
421k
Mar
405k
Apr
412k
May
412k
Jun
Efficiency
ROI
45×
Revenue
R$2,4M
Spend
R$53k
Avg/mo
R$400k+
Methodology
  • Proprietary methodology
  • Creative governance
  • Playbooks: Launch vs. Sale
R$2.4M · 45× ROI
H1 2026 · Luxury Fashion
Case Study · 01

Paula Raia - High-End Luxury Fashion

The Challenge
A pinnacle Brazilian luxury brand with exquisite product but a chaotic acquisition engine. No standardized campaign methodology, no criteria for creatives, no proprietary media buying process — leaving millions on the table.
The Architecture
Installed a proprietary luxury media buying methodology: a Brenno × Paula Raia briefing bridge, a surgical Meta Ads framework (targeting, standardized launch vs. sale playbooks, creative governance), and a scalable media buying system with clear rules for budgets, pausing and phase transitions.
The Impact
R$2.41M in revenue generated in H1 2026 with only R$53,331.35 in ad spend — a 45× return. Sustained R$400k+/mo revenue on R$8k–R$14k/mo spend, with the team now operating on a replicable, aesthetic-aligned framework.
Read the full case study

Paid Revenue · 4 months

R$ 209.800 ▲ +1122%

Tutto Limpo
R$8.2k
Month 1
R$32.5k
Month 2
R$68.9k
Month 3
R$100.2k
Month 4
Efficiency
ROAS
3.2×
AOV
R$437
Repeat
28%
CAC
R$89
Reliability
Match
92%
Attribution
89%
Uptime
99.2%
R$0 → R$100k/mo
Paid revenue, 4 months
Case Study · 02

Tutto Limpo - Packaging & Cleaning E-commerce

The Challenge
Heritage e-commerce with strong brand equity but zero paid acquisition engine. No structured campaigns, no tracking, no creative testing framework. Stagnant revenue despite clear market opportunity.
The Architecture
Rebuilt the data foundation with server-side GTM and Meta CAPI. Deployed Google (PMax, Shopping, Search, Remarketing) as primary channel and Meta (Catalog, Conversion, Engagement) for awareness. Ran a high-velocity creative pipeline with 15+ variations per channel per month and structured holdout validation.
The Impact
Scaled from R$8.2k to R$100k+/mo in paid revenue in 4 months. Blended ROAS 3.2×, AOV R$437 (from R$199), 92% tracking match rate. R$210k total paid revenue.
Read the full case study

Launch · Single sprint

10× ROI ▲ Site launch

Bisa Atelier
ROI
10×
ROAS
8.6×
Revenue
R$8.292
Spend
R$961
Structural wins
  • Google Shopping live
  • Meta Ads rebuilt
  • Personal Shopper funnel
Meta blocked → scalable e-commerce
10× ROI
On site launch
Case Study · 03

Bisa Atelier - Premium Fashion E-commerce

The Challenge
A São Paulo premium fashion atelier operating exclusively on Instagram organic. Their main account was permanently blocked from ads by Meta, they had zero paid infrastructure, no tracking, and were invisible on Google — a technical dead-end.
The Architecture
Rebuilt the digital ecosystem before spending a single dollar: separated the blocked account (organic hub) from a new compliant ad account (sales). Structured Business Manager, Merchant Center, and Google Ads (Shopping, Search, PMax, Remarketing). Deployed a Personal Shopper WhatsApp funnel and price-tiered landing pages for premium buyers.
The Impact
10× ROI on site launch with conservative spend. R$8,292.57 in revenue from R$961.71 invested in a single sprint (8.6× ROAS). Permanent Google Shopping presence and a scalable Meta infrastructure — from technically blocked to revenue-generating.
Read the full case study

Framework

High-Velocity Creative Pipeline.

A repeatable system for turning data into briefs, briefs into creative, and creative into compounding learnings.

01

Data-Driven Hypotheses

Mining performance data, comments, and qualitative research to surface the angles most likely to move the needle.

02

AI-Accelerated Production

LLM-assisted briefs and generative tooling compress the time from concept to shippable asset by an order of magnitude.

03

Micro-Testing & Validation

Structured holdouts and statistically honest reads - no vanity wins, only signals that survive scrutiny.

04

Scaling Winners

Validated winners ladder into evergreen campaigns and inform the next round of hypotheses. Compounding learning, not lucky hits.

Designed for budgets from $50k to $1M+ per month.

Let's Build

Ready to scale your MQLs and DTC revenue? Let's build a predictable machine.

eu@brennomenezes.com
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